Big Data Analytics Software Startup: Strategic Acquisition Enables Business Expansion Into New Market

A big data analytics software provider for the telecommunication industry was evaluating strategic product and market diversification options that would fuel growth. Entering an adjacent market with similar data analytics needs was identified as the highest potential opportunity. The company was looking for a strategic acquisition target. We were engaged to help with M&A strategy development, deal management, valuation, negotiations, due diligence, and integration. Since the deal was for the purchase of a specific product and not the entire company, we developed and negotiated a deal structure that would enable ongoing software development, sales and customer support relationships. The acquisition increased the company’s total accessible market and immediately increased the revenue and growth opportunity.