Leading ‘big data’ analytics company’s valuation was being hindered, because investors were discounting future growth potential with only one targeted industry vertical. The company was challenged with identifying an expansion strategy that would align with its technology and core sales capabilities, and which would also take the position and behavior of competitive market players into account. We defined the total accessible market (TAM) for different targeted untapped industries or verticals. We provided market analytics, core capabilities assessment, and developed a framework for alternative strategic options, that guided the decision on how to best position the company in order to win in the new space. We laid the groundwork for executing on a vertical expansion strategy that would enable the company to enter specific verticals in the analytics app market, totaling over $10B+ in market opportunity.
WHAT CLIENTS SAY…
Eisbach Group is a tremendous asset for any growing company, especially in the mobile industry. They are an exceptional strategist who know how to identify emerging trends and how to position a company for success. They also have the leadership and business development experience to execute on the strategy. Their intellect and wealth of experience make them a valuable advisor on any strategic decision.
Tony Rose, CEO of Drop-in-Media
“Eisbach Group brings a cross-discipline expertise to deal execution that we have not seen elsewhere. Their team managed the deal from inception to integration and ensured our strategic objectives were well met.”
Timothy M. Monahan - CFO Guavus